The School, the first of its kind in Chinese
universities, offered the earliest business planning program in China.
Great energy has been devoted to reform teaching methods over the years
with a view to creating a program that is highly compatible with the
social and economic development, consistent with the international
practice, and inclusive of production, education and research. The
School’s program has emerged as a widely known incubator for
professionals of marketing, business planning management, modern
logistics management, e-bussiness, technological economics, and its
management.The School offers one master’s degree program in
Enterprise Management, a program with two concentration options:
Marketing Management & Planning and Logistics Management &
E-Commerce. It offers four bachelor’s degree programs in Marketing,
Business Planning Management, Logistics Management, and E-Commerce.
There are extra options in Market Development and Marketing Management,
International Marketing, etc. Within the School are five teaching and
research sections with specializations in Marketing, Business Planning,
Logistics Management, E-Commerce and Applied Technology, as well as
four labs of different functions. The school draws on its expertise to
provide consultancy in marketing, logistics, creative industry, and
training for its customers.
The School has designed a rational and scientific
curriculum according to the latest education concepts. Awareness of
creativity and business planning is integrated into the teaching
process. Learning of theory is reinforced by practice. Different
teaching methods are applied to produce the best results such as case
study, project deduction, competence development, brainstorming. The
staff includes regular winners of academic prizes, ranging from
national, municipal to campus level. Armed with rationally-structured
and interdisciplinary knowledge, students demonstrate strong abilities
to adapt to the society, to take the initiative, and to solve problems.
They are innovative, quick thinking, perceptive, and ambitious.
Close cooperative links have been established with more than thirty
large and medium size enterprises as well as local governments. These
links give the students an edge when seeking practice jobs for
internships as well as when seeking full-time jobs.