The School was established in 2003 as a MOE-accredited
joint venture between CTBU and the Netherlands-based FOUNDATION ISEC.
The School incorporates western design concepts and
methods with Chinese culture and draws on the strengths of the
economics and management programs of CTBU. The programs are designed
to cultivate high quality design professionals who think critically,
who adapt well to society, who possess great potential, and who hold an
The School boasts the following features:
1. It reaches out for strong international teaching
expertise. In recent years the school has invited more than 20 foreign
experts from Holland, the USA, Cuba, Japan and Israel. The experts have
worked for universities, design firms and other companies as
professors and artists.
2. Instruction introduces an international curriculum.
The School imports original foreign textbooks, and these are
supplemented by textbooks published by well-known domestic publishing
houses. The percentage of imported textbooks makes up 52% of the total.
3. The School provides an inspiring international
language environment. Major courses are taught in English, and students
are encouraged to communicate in English. English teaching is used
constantly to improve student mastery.
4. The School boasts advanced teaching, research and
practice facilities. The school is housed in a well-equipped 2800M2
building with multi-media classrooms, language labs, a library,
e-reading rooms, Apple and IBM CAD rooms, a digital input and output
center, a photography studio, an engraving studio, and other facilities
5. The School follows the “open approach.” Individual
attention is given to each student. The students are well instructed in
international design concepts and methods and are kept abreast of the
latest developments of the discipline. They are nourished by both
foreign and domestic design experiences and in turn promote the both.
The school works in collaboration with businesses to set up four
internship sites. Real world projects are introduced into workshop
6. The School attaches importance to international
cooperation and exchange. Excellent students are sent to top European
universities, enterprises, and design corporations for internships.
Four such internship sites are The Kampen (Zwolle) Visual Art Academy,
Haagse Hogeschool, Hogeschool Zeeland, and Total Identity.