The School began in 1978 and has a 30-year history. It offers four
undergraduate programs in Chinese Language & Literature, Journalism,
Broadcast & TV News and Advertisement, as well as two postgraduate
programs in Mass Communication and Chinese Ancient Literature.
The School has a municipal-level “Key Course.” It houses
research institutes such as the Bayu Culture Research Center, the
Language Research Center and the Research Institute of Communication
Theories and Their Applications.
Students are encouraged to become involved in extracurricular
activities to extend their subject knowledge, develop their overall
quality, their practical skills and innovativeness. The guidance of
professors is available. To this end, a supportive environment has been
created by various clubs such as Literary, Opera, Communication,
magazines such as Sky of Youth, and different activities such as Opera
Art Week, Chinese Star Contest, Advertising Design Contest, and the DV
Contest. The effort has generated obvious benefit: students have earned
top prizes in a series of national events which include the Television
Host Competition, the University Students Film Festival, and the
University Students Advertising Art Competition.